IR Web Report Bits

Short takes on investor relations, the web and life from Dominic Jones, founder of IRWebReport.com 
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I really hate this deal. It's bad for IR. It's bad for competition. It's bad for European companies and investors.

Thomson Reuters is buying Hugin, an online IR and press release distributor in Europe, from NYSE Euronext. Hugin has relationships with 1,700 companies in Europe.

The release says: "Thomson Reuters proposed acquisition of Hugin is well aligned with its strategy to provide its corporate clients with effective decision making tools across the investor relations and public relations workflows. As part of the agreement, Thomson Reuters and NYSE Euronext will expand their strategic partnership toward offering value-added services to the issuer community."

This is terrible news. Thomson Reuters will run hundreds of innovative smaller web developers in Europe out of the investor relations business, just as they have done in the US market.

They will undercut everyone with their cheap product, and NYSE Euronext's role as an exchange holding company will make it easier for them to do so. That part just stinks. Exchanges should not be involved in businesses that help companies meet their listing standards. It's a clear conflict of interest. Before the financial crisis, North American regulators turned a blind eye to this conflict because they lost sight of right and wrong. Hopefully, European regulators have a better ethical compass.

Other losers will be investors in companies who will have less choice among service providers. Thomson Reuters' IR website products are horrible. They all use the same cookie-cutter template. Communication, individuality and innovation will die in Europe, just as they have in the U.S. market.

This is sad because European companies are the world leaders in online corporate investor relations communications. They produce the best online communications for investors.

I hate this deal more than any I have ever seen because it is like a cancer spreading to a good friend. One can only hope that the European regulators will find a way to block this bad deal.

And all web developers and smaller IR vendors should get together to fight it.

Comments (3)

Sep 21, 2009
ThomasRos said...
I agree this is really bad news for IR vendors in Europe. The only way out for me seems to keep on educating our audience. As you suggested we maybe should not only address our client companies but our users: the investors.
Sep 21, 2009
Dominic Jones said...
Thomas,

I'm sorry to say that without a regulatory block on this, you can kiss quality online investor relations communications in Europe goodbye.

No one can compete effectively against Thomson Reuters. They own both sides of the business, the investor side and the corporate side.

The regulators in Europe and the US had their chance to address this when Thomson bought Reuters. They failed then and I suspect they will fail again.

Lots of smaller IR web development firms in Europe will close or find new markets within a year of two of this deal closing. I saw it happen in the US and it will happen wherever Thomson Reuters decides to go.

Sep 21, 2009
pkiss said...
Dominic,

I'm afraid you are right. Especially in Scandinavia Hugin is a leading provider for online IR. The influence in Germany is imho not that big, because Hugin's market share is maybe 2% (my own estimate).

A next logical step for the Thomson Reuters PacMan would be the takeover of EquityStory. They are listed and in a leading position in Germany.

Not really a good way of standardisation...

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